Our delivery portfolio is rich with innovative solutions that are particularly relevant to emerging markets. Below is a list of some of our recent client engagements, illustrating our comprehensive understanding of the domains in which we are active.
Helping a major telecommunications service provider develop a revenue stimulation program, supported by a sophisticated micro-segmentation model based on pattern recognition and micro-segmented offers.
Building a loyalty program for a large regional e-commerce company increasing emotional attachment of customers to the company despite an increasingly saturated and competitive market.
Designing a segment oriented customer experience management program for a large retail banking group to help them deliver the brand promise they have been communicating to the public and differentiate their value proposition from that of their competitors.
Helping major telecommunications service providers reverse customer and market share loss with the use of a mix of sophisticated and pragmatic predictive insight, life-time value oriented retention offers, effective retention processes and restructured dealer commissions.
Developing innovative uses of complex data analysis on exploratory research to help one of the world’s largest oil and gas companies manage uncertainty, resulting in increased efficiency in resource allocation and uplifted profitability per oil drilling platform.
Contributing to the transformation of a post-merger commercial entity with the design and implementation of a multi-year cultural change initiative, unifying the large employee base from different companies around the same values and contributing to the market value increase of the new entity.
Developing and successfully launching a strategy for a major technology retailer to restructure their traditionally male-oriented brand and marketing approach in a market where youth and women are new and promising target segments.
Partnering with a major IT services provider to establish an inventory management platform for retailers to increase accuracy of demand forecasting by product category as well as by point of sales.
Working with a leading ICT firm to design and implement a customer insight driven and dynamic marketing resource management / campaign management solution within the scope of their share of wallet optimization program.
Running the internal capability development program of a sophisticated marketing unit to increase utilization of customer assets through innovative research and analysis.